Here's how Smile Direct Club is killing it with its website copy.

I was searching for the most popular DTC brands and Love your smile showed up on the list.

Explored the website, liked the idea and decided to do a quick copy teardown.

If you are a DTC geek just like me, don’t forget to sign up for my emails. I HATE spams and hate spammers even more. So, please don’t set high expectations here. I only send one strategic email once a month to a private list.

Now, let’s talk about the website.

The first thing that caught my attention was their CTA. I mean, it’s a fresh break from ‘signup now, try now, join now, etc.

The next section that completely made me drool over their offer was this -

There are a lot of copywriters/marketers who claim that they understand website copy but I won’t believe them until they show me this section.

This section answers the most common objections that a user might have. It’s awesome! you figure out what might be going on in their mind at this point and start writing down points to convince them.

I am looking for a similar teeth whitening solution myself and well, they answered everything that I was thinking about.

Next, the CTA is precise and clear. You don’t come across websites without buy now, ‘start now, ‘sign me up these days. This, my friend, is such a breath of fresh air.