Copywriting Inspiration you can take from a health ring brand - Oura.

When I opened Oura’s website for the first time, I thought they were selling a ring. But, I wanted to know what was so special about a single ring that there’s a whole business built around it.

To my surprise, it wasn’t just a ring. It was a fitness tracker in the form of a ring. I mean, isn’t this the future of minimalism? and their previous copy exactly said this - the future of health wrapped around your finger.

This was the old copy on their website.

I like how clear they are with the wedges -

• tracks everything

• is accurate

• manages both fitness and stress

But, I do feel that they have gone way too minimalistic with the copy and could have highlighted some of the social proof and testimonials better.

For example, when I click on ‘buy now’ and scroll down on the product page, I can see stories from people.

Honestly, these stories can be used to make the home page copy better.

Each testimonial highlights a different wedge/benefit/USP of Oura.

Until I landed on this page and read these testimonials, I felt as if there wasn’t much ‘human’ element on the website.

The design is top-notch, the fonts are amazing, the flow is great, and the product is highlighted really well. But, it still misses out on one of the most basic yet crucial elements of a website - stories from and by real humans.

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