So, I was scrolling through the Copyhackers blogs while enjoying my hot cup of coffee. A few hours later, I opened Facebook and boom… there comes the ad. The first line says, ‘Copy is a total guessing game….’ I agree, ‘without these two things, yes, tell me, what are the two things? Strategy & Practice (nothing new, but, yes, I agree) ‘Get into mini-school for free’ wait, what? I have visited the Copyschool page so many times, but they never offered this before. So, I can try it FREE? that too, without any risk? Awesome! Since they were A/B testing the copy, I got a chance to see another version. This is hyper-personalization, but I am guessing that a simpler version works better for a larger audience (even though I like this one more). I would love to jam on another email, but that’s it for today. Let me know your thoughts in the comments section. This was a short copy teardown, but I am working on a master copy teardown of 10 Fortune 50 companies. Follow me on LinkedIn to stay updated .

So, I was scrolling through the Copyhackers blogs while enjoying my hot cup of coffee.

A few hours later, I opened Facebook and boom… there comes the ad.

The first line says, ‘Copy is a total guessing game….’ I agree, ‘without these two things, yes, tell me, what are the two things?

Strategy & Practice (nothing new, but, yes, I agree)

‘Get into mini-school for free’ wait, what? I have visited the Copyschool page so many times, but they never offered this before.

So, I can try it FREE? that too, without any risk? Awesome!

Since they were A/B testing the copy, I got a chance to see another version. This is hyper-personalization, but I am guessing that a simpler version works better for a larger audience (even though I like this one more).

I would love to jam on another email, but that’s it for today. Let me know your thoughts in the comments section.

This was a short copy teardown, but I am working on a master copy teardown of 10 Fortune 50 companies. 

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