Emails from Shopify are more dreamy than realistic and I have a problem with that.

This is the first and the most crucial email I receive after creating an online shop.

So, I’ll give it my undivided attention.

I feel that Shopify does an excellent job of keeping the email short and focusing on what matters the most.

But, it misses the most important point here.

Anyone, literally anyone, creating an online shop is confused about 100 different things. This email should NOT be about Shopify telling them how everyone trusts them with their business. It should not be a personal branding email. It should be a helpful email guiding users about the next steps.

When I click on 'see the complete checklist,' I expect a helpful checklist. Instead, I see how Shopify wants to send me into a dreamy mood of building with 'Shopify' highlighting what they do, how they help entrepreneurs and giving me exactly the opposite of a helpful checklist - more content to trigger my anxiety as a business owner, more things I haven't done, more ways I am behind others.

That's it for today. This is a micro teardown. If you want access to a full Copyteardown of Shopify or your own brand, reach out to me at kanika@copyteardowns.com or fill out this contact form.